Writing & Marketing Courses

I’ve used the pandemic to create my own virtual MFA/MBA program. Here are the webinars/courses I’ve completed (or registered for) to date, to beef up my writing resume and strengthen my skills:

(Crime) writing webinars & courses

An Advanced Guide to Scrivener: Write Your Finest (Oliver Evensen, Federation of BC Writers, February 2023).

Digging Caves, Creating Characters (Gail Bowen, Sisters in Crime – Chapter Canada West, October 22, 2022).

Love Your Voice (Julie Rowe, Sisters in Crime – Guppies Chapter, October 2, 2022).

Revision & Self-editing (James M. Jackson, Sisters in Crime – Guppies Chapter, January-February, 2022).

Beyond good enough: Revising scene by scene (Federation of BC Writers, January 23, 2022).

Criminal Law: a lawyer’s perspective (Jeffrey Ray, Q.C., Sisters in Crime – Chapter Canada West, June 2021).

Forensics (Sergeant Jonathan Sheldan, Sisters in Crime – Chapter Canada West, April 2021).

Publication & marketing experts panel with Amber Cowie, Crystal (C.J.) Hunt, Jennifer Sommersby & Gordon Warnock (Sisters in Crime – Chapter Canada West, March 2021).

Writing a compelling protagonist for a mystery novel (Hallie Ephron, Sisters in Crime Guppies Chapter, February-March, 2021).

RCMP procedures (Sergeant Gord Reid, Sisters in Crime – Chapter Canada West, February 2021).

Revolutionary editing hacks (Jess Lourey, Sisters in Crime, January 2021).

Mastering plot twists (Jane Cleland, Sisters in Crime, September 11, 2020).

Committing your crime (Geoff Symon, Sisters in Crime Guppies Chapter, August-September, 2020).

Scene of the crime: perpetrating & investigating your fictional felonies (Geoff Symon, Sisters in Crime Guppies Chapter, June-July, 2020).

First steps to writing a successful crime novel (Linda Rodriguez, Sisters in Crime Guppies Chapter, May-June, 2020).

Digital marketing webinars & courses

Social Media (Carolina Ortiz, NeWest Press & Federation of BC Writers, November 24, 2022).

Alacrity Canada’s digital marketing bootcamp (January-March, 2021).

Alacrity Canada’s webinars, including:

  • Marketing personas
  • Email marketing
  • LinkedIn ads
  • Digital marketing strategy
  • Landing pages
  • Branding
  • Google ads
  • Facebook ads
  • Podcasting

Your Book, Your Brand (Dana Kaye of Kaye Publicity, Inc., Sisters in Crime Guppies Chapter, April-May, 2021).

LinkedIn Masterclass (Megan Adams, College of the Rockies, March 11, 2021).

Email Marketing Masterclass (Megan Adams, College of the Rockies, March 9, 2021).

How to network at a conference (Dana Kaye of Kaye Publicity, Inc., Sisters in Crime, October 15, 2020).

Social Media 101: an overview (Dana Kaye of Kaye Publicity, Inc., Sisters in Crime, July 16, 2020).

Launch your own PR campaign (Dana Kaye of Kaye Publicity, Inc., Sisters in Crime, March 25, 2020).

Social Media Marketing (Bailey Yeats, College of the Rockies, November 26, 2019).

Beyond Passion & Purpose: Building Sales by Design (Sue-Rose of Oneberrie, Mountain Hub, October 2019).

Create your own promotional videos (Sarah Smith, Sisters in Crime, September 2019).

Growing an engaged community (Dana Kaye of Kaye Publicity, Inc., Sisters in Crime, March 25, 2019).

Your author brand (Dana Kaye of Kaye Publicity, Inc., Sisters in Crime, March 25, 2019).

Heather McLeod is a mystery writer based in British Columbia, Canada.